For their milestone 60th Anniversary event, CLIO tasked Bookem Danno to design a dazzling yet elegant stage that would serve as the backdrop for the star studded evening. Hosted by BRAVO’s Andy Cohen, this 60th Anniversary gala featured some of advertising’s most famous faces. Over 700 luminaries from the world of advertising arrived to the Hammerstein Ballroom in Manhattan. Once checked in, they passed through an elegantly gossamer draped foyer into the main room. Over 50 tables accented with golden, geometric florals from Botanique set the tone. As the lights went down, Andy Cohen took the stage welcoming some of the most iconic advertising characters including the Most Interesting Man in the World, Captain Obvious, the Old Spice Guy, the Snapple Lady and the Dilly Dilly Knight from Bud Light. Other personalities to grace the stage included Katie Couric awarding Sheryl Crow her CLIO as well as Finneas and Billie Eilish accepting their award. The audience was also treated to an acoustic performance by the legendary Joan Jett & The Blackhearts.
The stage itself again featured the oversized golden CLIO statues. To highlight the “Diamond” 60th Anniversary, a metallic, geometric stage design was implemented. Accented by dramatic lighting, the configuration provided a vivid, textured backdrop for the presentations. Behind the diamond sets pieces, a glittering metallic rain curtain was further set off by sparkling crystal chandeliers suspended above the stage. The layered look created a dynamic depth to the stage and truly brought to life the “Diamond” 60th Anniversary.
After the awards show, guests moved upstairs to the after party. After walking the red carpet, guests could pick up their CLIO awards at the chromed out, mirrored, diamond trophy bar. They could then pose in front of the custom trophy backdrop or make their away over to event sponsor Barbie for their life sized activation. Guests sipped cocktails and danced the night away to a live performance by The Loser’s Lounge for what proved to be a memorable night!