For the 2018 New York City Pride Match, LGBTQ advocacy group, GLAAD, once again partnered with Bookem Danno Productions to produce their float. This year’s messaging highlighted GLAAD’s “Amp Your Voice” campaign, launched earlier in 2018, which aimed to increase youth voter turnout leading into the 2018 midterm elections.
Featuring a bold, 3D design, the float also featured appearances by 13 Reasons Why actor Tommy Dorfman, RuPaul’s Drag Race alum Pearl, and LGBTQ influencers Ari Fitz, Chella Man, Darius Moreno, Elizabeth De La Piedera, Elizabeth Wirijia, Quil Lemons, Rai Flowers and Trey Campbell. The celebrities and social media stars were joined by GLAAD staff and GLAAD’s Campus Ambassadors, a network of LGBTQ college students who carry out GLAAD’s mission to accelerate LGBTQ acceptance on their campuses and in their local communities.