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MATRIX So Color Cult Promotional Mailer Box
In 2019, L’Oreal / MATRIX again partnered with Bookem Danno Productions for a Stylist / Influencer program. The challenge was to design a custom package in which MATRIX could send out their latest So Color products. The kit included the various coloring products as well as shampoo samples. A playful yellow rubber ducky flash drive (an image often used by So Color for their marketing) was also included in the kit which, when activated, offered additional information about the various products and the new launch. These kits were sent out to over 100 recipients around the world in the spring of 2019.