In 2018, Bookem Danno Productions was contacted by FAST COMPANY to assist them with their internationally praised Innovation Festival. Held at multiple locations around New York City, Bookem Danno was specifically tasked to transform the iconic Vanderbilt Hall, located in Grand Central Station, into an interactive, fully immersive experience that would bring the festival to life.
Thousands of commuters and other passersby stopped by the FAT COMPANY area throughout the multi-day activation. Featuring a custom built stage for daily discussions, live streaming talks from other locations around the city, innovative product displays and other interactive experiences, the focal point of the space was an incredible Escape Room experience hosted by Prudential.
Admittedly, Grand Central had never hosted an Escape Room inside their venue before. Through careful planning together with agencies Droga5 and UNIT9, an amazing Escape Room experience was created with guests having to solve various challenges within the structure to advance to the next area. Lines formed from the moment the area opened every morning until close in the evening attesting to the incredible success of the event.